Shine FM Radio & Local Marketing for Values-Driven Businesses
Local Digital Marketing & Follow-Up
IDMD Digital Solutions: Turning Inspiration Into Action
When people hear about your business on the radio, they often look you up online. I provide simple digital support — from clear messaging to follow-up tools — so interested customers can easily find and contact you.
Building Connection, One Story at a Time
Thoughtful insights on advertising, digital strategy, and inspired living — all designed to help your business show up well for the families you want to reach.
Featured Clients
Yes — especially for businesses that want consistent local reach and brand recall. Radio works through repetition and familiarity, and it’s strongest when your message is clear and runs consistently.
Shine FM is a family-focused, encouraging listening environment. For many businesses, that means your message is heard in a brand-safe context where trust is already high.
I’m Jodi Morel. I work with local Alberta businesses to plan and run advertising on Shine FM, and I help you choose a schedule and message that fits your goals. You’ll work directly with me from first conversation through campaign.
Shine listeners are typically community-minded and values-oriented. If your customers are families and local decision-makers — especially around bigger purchases — it’s often a strong fit. I’ll help you assess audience fit quickly.
Local services and organizations that benefit from trust and repeat awareness do well — home services, health and wellness, education, community organizations, retail, and events. The best fit depends on your offer and your timeline.
No. Shine is faith-informed and family-focused, but businesses don’t need to be faith-based to advertise. The best fit is values alignment and a message that suits a positive, family-friendly station.
Radio creates awareness and trust. Digital helps capture and follow up on that interest when people search for you, visit your site, or want to contact you. When they’re aligned, you get a clearer path from attention to action.
Book a short conversation. I’ll ask a few questions about your business, goals, and service area, then I’ll share a simple recommendation and sample schedule so you can decide if it makes sense.